We all yearn to learn skating technique correctly. They say 'those who cannot, teach'...  We say 'those who can, do'. It's important to skateNOW to be not only the teacher, but also the student; we learn from you (our customers) about your goals and aspirations in skating sports. We promote skating through teaching: guiding, teaching sport fundamentals, understanding and care of equipment, and skating etiquette. We also promote skating thru community and corporate events.

Aim high, skate low. Through instruction technical skills are honed and elevated, and higher goals can be achieved - whether it is destroying a sun-vault move, or having your sights on gold medals.  Just as vital to the technical aspects of skating is an understanding of equipment and maintenance. We provide our customer insight to this coveted knowledge, not so they become gear geeks(though, that happens), but to present them a better understanding of skating equipment, to eliminate any inhibitions about taking on routine tasks of tending to this pragmatic aspect of skating.